SEO

Basics Course

• Internet and Search Engine Basics
• Internet Marketing
• Types of Internet Marketing Methods
• Importance of Search Engines
• Importance of Internet Marketing
• SEO is an Art or Science

How the search engine works?

• Understanding the SERP
• Using Search Operators
• Search Engine Algorithms
• Google Algorithm Updates
• Page Rank Technology
• Panda Update and its Importance
• Latest Updates about SEO Algorithms
• Google Search Engine Architecture
• Google Web Masters Tools

Keywords Research and Analysis

Advance Course

• Basics of Website Designing / Development
• Usability and User Experience in Website
• Onsite Optimization Basics
• Importance of Domain Names and Value
• Internal Link Strategy
• Iframes / Frames effects on SEO
• Essentials of good website designing
• HTML Basics for SEO
• Header and footer
• Website Architecture
• Hosting Selection
• How the Search Engine works
• Heat map of Home page
• Description
• Creating Robots file
• Creating sitemaps
• Image tag optimization
• Header optimization with tag line or catch line
• Domain Selection
• Website Structure and Navigation Menu Optimization
• Coding Best Practices
• Filename Optimization
• Title Tag Optimization
• Keywords
• Keyword Density Analysis
• Keywords Research in Various Search Engines
• Meta Tags
• Meta Tags Optimization
• Headers Optimization
• SEO Content Writing
• Optimizing SEO content
• Page Speed Optimization Tool
• Anchor Links Optimization
• Footer Optimization
• Creating an HTML and XML sitemaps
• Search Engines V/S directory
• Major search engines and directories
• Google Page Rank
• Google Sandbox effect
• Image Importance
• Anchor Text
• URL renaming/re-writing
• URL Rewriting Techniques (301, 302)
• Canonical / 404 Implementation
• HTML Validation using W3C
• Google SEO Guidelines
• Google webmaster tools
• Yahoo Feed Submission

Keywords Research and Analysis

• SWOT Analysis of Website
• Keyword Research
• Competitor Analysis
• Target segmentation
• Finding Right Appropriate Keywords.

Off Page Optimization

• Submission to search engines
• Introduction to Offsite Optimization
• Local marketing of websites depending on locations
• Black Hat / White Hat / Grey Hat SEO
• Submission to Relevant Directories
• Local Business Listing (Local SEO)
• Classifieds Posting
• Using Blogs for SEO
• Blog Commenting
• Press Release Submission
• Promoting Subsequent pages of the website
• Article Submissions
• Video Submissions
• Social Media Optimization Techniques (Basics)
• RSS Feeds Submissions
• Directory Submission
• Linking Building Methodology
• Types of Linking Methods
• Free Links / Paid Links
• Forum Signatures and Commenting
• Press Releases
• Video optimization
• Link Building
• How to promote home page
• Directory Submissions for SEO
• Social Bookmarking
• Blog Submission
• Free Classifieds
• Forums
• Tracking the Links and Page Rank

Reports and Management

• Website Position Analysis in various search engines
• Introduction to Google Analytics in details
• Installing Google Analytics
• Visitors Reports
• Geographic Reports
• Traffic Sources Reports
• Basics of Google Analytics
• Keywords Reports
• Your Goals and Conversions

What You Will Learn:

• Introduction to search engine optimization (SEO).
• How to research and select appropriate keywords to target.
• How to successfully integrate search keywords within your web site copy.
• How to optimize each page of your web site step-by-step.
• How to create effective Page Title Tags.
• Overview of various important search engines and directories.
• How to submit your site to important search directories.
• How to create an effective and optimized META Description Tag.
• How to create an effective and optimized META Keywords Tag.
• Web design elements to avoid ensuring your site is search engine compatible.
• How to submit your site to crawler-based search engines.
• An overview of what search engines consider to be "spam".
• How to monitor your search rankings and site traffic.

Who Should Take This SEO Course?

• Small business owners wanting to learn how to promote their web sites on the search engines.
• Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
• Marketing executives entrusted with the responsibility of promoting their company's web sites or clients' web sites.
• Webmasters intended to increase traffic of their web sites via search engines.
• Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.
• Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
• Web site designers wanting to offer search engine marketing services to their clients.

Setting up Facebook Ads

Picking Objectives.

Creating Ad Sets.

Choosing Target Audience

Choosing Target Placement

Choosing Target Device

Behavioural based targeting.

Instagram Ads

Bidding Ideas

Designing Facebook Ads

Setting Up Pixel

Remarketing & Conversion Set UP

Lead generation.

Advanced demographic targeting

Ecommerce/ Catalogue Ads

and more

Marketing Mail

Transaction Mail

Elements of marketing emails.

Build Email List

List Building Form for Websites

Content Building Strategies

Building Email Design

Call to Action Strategies

Email Scheduling

Lead Score

Email Automation

Email Sequence

Email Reporting

Open & Click Ratio

Bounce Rate

Unsubscriber List

Set UP Facebook Page

Twitter Account

Instagram Account

LinkedIn Company Profile

Post Strategies

Post Practices

Increase Followers

View Insights

Basic Promotion

and more

Set Up Account

Set up Campaign

Bidding methodology

Audience Targetting & Keyword Planner

Ad Groups Variation

Display & YouTube Ads

Mobile App Marketing

Conversion Window & Remarketing Practice

Ecommerce Methodology

and more